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Product Vision is an overarching goal of the product. It provides the purpose of why we are building a Product and helps create a big picture.
It enables Transparency by creating a shared goal for The Scrum Teams as well as Stakeholders. This shared goal helps in the decision making process throughout the life of the product.
A good Sprint Goal should have few characteristics and these characteristics provide some benefits.
Focus: Sprint Goal provides a shared purpose to the Scrum team and provides the opportunity to act as a single team rather than individuals working on separate things. So, it creates coherence.
Flexibility- Most product development initiatives fall in a complex domain where uncertainty is high. Sprint Goal provides flexibility to cope up with this uncertainty and creates room for creativity and innovation.
Purpose: It should provide value and meaning in the development team’s work. It should provide something to celebrate if achieved.